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Co-op says it’s still here with new legal ad from Leo Burnett, Tesco to ditch...
All of a sudden running a big supermarket company isn’t as easy as it used to be. Before the financial crisis in the UK (and no doubt elsewhere) all you had to do was build more and bigger stores,...
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Born again Co-op plugs convenience asset in new Christmas campaign from Leo...
It’s been a funny old year for the Co-op: a year ago the mutual looked dead and buried as scandals and incompetence at its bank threatened to engulf the whole movement. Well the bank’s still there...
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Is ‘Ice’ Xmas campaign too Leo Burnett for the Co-op?
Overlooked this one in the Christmas rush but ‘Ice’ is a pretty brave effort from the Co-op and Leo Burnett, with a multicultural protagonist, un-festive setting and downbeat ‘sharing with others’...
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Pitch politics: Leo Burnett retains Co-op while Y&R revival continues with...
I see that Leo Burnett has retained the Co-op account in a final pitch against WCRS. Against the odds, no doubt, as in most repitches. Also WCRS is on a roll. This unusual decision may testify to the...
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Burnett reappears for Co-op as store ad wars crank up
The Co-op reappointed Leo Burnett to its account following a pitch and here’s the first new campaign, plugging fairtrade products but without lots of shots of gloomy-looking South American farmers. In...
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Lucky Generals caps strong year with Co-op win
It’s been a good year for Lucky Generals with loads of work from Amazon and now the majority Omnicom owned agency has won Co-op Group. Co-op’s last major creative agency was Leo Burnett. Lucky Generals...
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Co-op PR strategy doesn’t help Lucky Generals debut
The Co-op’s moved its creative business to Lucky Generals and the agency’s debut campaign seeks to unite the Co-op’s three main strands of business: food, insurance and death, sorry funeral care. There...
View ArticleCo-op takes recycling lead- even if it’s part of the problem
As large parts of northern Europe (Belgium, Holland, Germany) disappear under flood tides (we had them in London earlier in the week) saving the dear old planet from the (supposed) effects of climate...
View ArticleMullenLowe wins Co-op customer content and digital
MullenLowe Group has won a place on the Co-op roster to handle customer content and digital alongside creative agency Lucky Generals. MullenLowe will lead all digital and content planning and execution...
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